Science marketing - from SMM to longreads

Medical marketing

There are many different opportunities to combine marketing and medicine: from commercials and science articles to brochures and presentations.

Presentations and digital

With a competent selection of information and its correct presentation, even a presentation based on figures can be attractive to the client or partner. Often dry presentations do not catch the eye in any way, they do not make us think. Well-structured information will help avoid this!

Infographics and Illustrative materials

Scientific visual is very important for the correct transmission of information. But first and foremost, the visual must capture the eye: the infographic must tell the story, and the illustration is engraved in the memory, making the client remember the product.

SMM

SMM in science and medicine is quite limited - both by scientific data and ethics. Balancing between factual accuracy and entertaining content is difficult, but possible.

Case #1 - Laboratory Services

Remade the marketing strategy for abandoned social networks, define the target audience, changed the TOV and took a course on expertise, introduced content for a younger audience

It results in regular growth of live audience, an average 3x increase in subscribers and an average 2.5x increase in engagement

Case #2 - Popular Science Blog

Developed a scientific blog on a social network with a zero advertising budget. I created brand from scratch with recognizable content style, build a live audience without using paid advertising

It results in 1K+ subscribers, high-quality content and visuals, 277.9 thousand impressions per year, signed 4 advertising contracts