CASE STUDIES

CASE STUDY #1: PHARMACEUTICAL SMM STRATEGY

CLIENT: Laboratory Services Company
CHALLENGE: Abandoned social networks, unclear target audience
SOLUTION:
• Redefined target audience (healthcare professionals)
• Rewrote content strategy and tone of voice
• Created educational + engaging content mix
• Launched expertise-focused content plan
RESULTS:
• 3x increase in followers
• 2.5x increase in engagement
• Regular audience growth
• Content became go-to resource for lab service

CASE STUDY #2: POPULAR SCIENCE BLOG GROWTH

CLIENT: Science Blog (Zero Advertising Budget)
CHALLENGE: Build audience and brand from zero with no ad spend
SOLUTION:
• Designed recognizable visual style
• Created consistent, high-quality content
• Built community through organic growth
RESULTS:
• 1,000+ engaged followers
• 277,900 impressions/year
• 4 advertising contracts signed
• Sustainable growth without paid ads